Water scarcity has traditionally been a severe challenge for urban areas located in dry regions and is becoming a worldwide concern even for water-rich countries. Nowadays, encouraging individuals to adopt water conservation behaviors (WCBs) is known as one of the critical strategies for responding to water scarcity. Considering the voluntary nature of WCBs, success in urban water conservation measures needs an in-depth understanding of mechanisms and determinants behind behavioral changes leading individuals to support such initiatives. Hence, the main objective of this study is to explore key determinants and prerequisites affecting individuals’ adoption of WCBs. The research results can provide a policy guide for decision-makers and contribute to developing and devising behavioral interventions aimed at improving individuals’ involvement in WCBs. This study surveys students at the University of Texas at Arlington as a case study.
